Brand Ambassador Event Casting
Casting Director / Event Staffing
Branding
Casting
STIIIZZY
Brand Ambassador Event Casting
Mirrah Creative Agency partnered with STIIIZY, one of California’s largest cannabis corporations, to provide casting and event staffing for a two-day industry event. Acting as Casting Director and Event Staffing Lead, we ensured the brand was represented by professional ambassadors who could embody STIIIZY’s bold, high-energy presence across all activations.
Client
STIIIZZY
Released
Timeframe
2 Days
Project Type
Casting Director / Event Staffing
Technology
STIIIZZY
Overview
Because the event featured multiple major cannabis companies and interactive activations, it was critical that STIIIZY’s ambassadors stood out. We approached this by selecting individuals who combined professionalism with charisma—ensuring they could both manage responsibilities and create memorable interactions with event-goers.
For this project, our responsibility was to cast and book a team of professional brand ambassadors who would serve as the face of STIIIZY throughout the event. Their duties included distributing complimentary goodie bags, engaging directly with attendees, and amplifying the overall customer experience in line with STIIIZY’s reputation for energy and innovation.
STIIIZZY
The Challenge
The key challenge was ensuring STIIIZY had a reliable, trustworthy team capable of operating in a dynamic, high-energy environment. With large crowds, multiple touchpoints, and brand expectations on the line, it was essential that the ambassadors delivered consistently.
Another layer of difficulty came from the brand scale itself—this was not just a small event but a high-profile activation in the cannabis industry. The pressure was on to secure talent who could maintain professionalism while standing out in a crowded, competitive space.
STIIIZZY
The Solution
To address these challenges, we tapped into trusted talent we had successfully worked with on previous projects. By leveraging existing professional relationships, we minimized risk and guaranteed a team that aligned with STIIIZY’s standards.
Our process emphasized both quality and reliability: we carefully coordinated logistics, managed communications, and prepared ambassadors to deliver seamless customer engagement. As an agency, working with high-profile corporate clients like STIIIZY is part of our regular operations—further reinforcing Mirrah’s ability to deliver at scale for industry leaders.
STIIIZZY
STIIIZZY
Performance Results
The STIIIZY team of ambassadors successfully elevated the customer experience at the event, ensuring attendees felt welcomed, engaged, and valued. Their contributions reinforced STIIIZY’s brand identity and helped the company stand out among other industry leaders.
Professional ambassadors selected and booked.
Two-day cannabis event with high attendee interaction
Delivering reliable staffing for high-profile clients is routine.
By executing smoothly and delivering reliable staffing for such a large-scale event, Mirrah strengthened its reputation as a trusted casting and event staffing partner for corporate clients. The project not only satisfied STIIIZY’s needs but also positioned us for future collaborations with other high-profile brands.
